BIC Brands
Best in Class Brands
CAPABILITIES
BIC BRANDS is a full-service body and face personal care
and beauty accessories provider.
Trending
Finding, or setting, the latest trend in body and facecare is so fun. We want to bring the latest to the masses!
ACCESSIBLE
We pride ourselves on being able to provide our items at a price that is accessible to all. We want everyone to be able to take care of their body the way they want.
HIGH QUALITY
Trust is the foundation of a good relationship. We focus on quality and excellence to make sure we are the favored partners of our retailers.
our founders
mike nakamura
Michael is a forward thinking, creative, fast to market strategist.
His career began in retail management, moving to Arbor Drugs where he became the purchasing director for hard-line products and imports. Later with his own consumer products start up, he launched several successful products over a span of 15 years, many personally invented. Michael created new product categories for retail including giant candy pillows under the “Sweet Thang” brand, multi-player plug and play video systems carrying the name “TV Poker”. A noteworthy brand “Storybook Pillows” was invented and patented by adding a unique form factor to children’s books. Michael has been awarded several patents and trademarks. He further accelerated his entities growth by opening multiple showroom locations, global operations and driving distribution to over 45 countries.
Michael spends his time consulting and advising in startups, and/or mature business’ needing innovation/renovation. He continues to maintain relationships globally in the retail, distribution, manufacturing & licensing community and carries a comprehensive understanding of marketing, sales, operations, finance and distribution. He also lends his time to local community economic development initiatives.
Michael has been on CNN, ABC News, and quoted in many trade journals. His products have been featured on QVC, HGTV, CNN, USA Today, The Wall Street Journal, Wired and many other media outlets. Several products have been advertised in 20+ global markets.
Expertise: Innovation, product development, brand architecture, marketing, manufacturing, business development, brand strategy, brand positioning, sales channel strategy, organizational vision. Comprehensive fast to market strategy.
shara mcmurtrey
Shara is a creative analyst with an eye for the latest trends and what converts the customer.
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Brand building is at her core, having cut her teeth working to launch a liquor-filled chocolate brand into the United States. She has spent over 35 years in the sales, marketing and client/customer-facing industry with the last 16 being specifically focused on leading brands in CPG.
She lends a highly creative, analytical and innovative approach balanced by financial prowess focused on success, results, accuracy and monetary growth. She also is a natural leader who finds growing, and pouring into, others to be one of life’s greatest rewards.
Shara has been fortunate to get to guide brands and private brands in the personal care and beauty space for the last 13 years.
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She and Mike have worked together on various projects for 16 years, and finally get to lead a company and brands together.
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Shara’s personal time is prioritized with loving her people and pups well, travel with her partner, David, triathlon training… and shhh… trimming trees.
“The privilege to be partnered with amazing brands and teams is a true joy, knowing that lives are influenced through great relationships and the growth of the brands.”
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Expertise: Leadership, brand growth, P&L management, pricing strategy, channel management, analytics, category advisership, data mining with a results-oriented approach, quick to pivot.
CONTACT.
479-448-8702